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Privacy policy

Handling of personal data & GDPR


On May 25, 2018, the GDPR came into force. It is a law that will make the same rules apply throughout Europe. With GDPR, all organizations, traders and companies must have a greater responsibility for controlling their customers’ data.

Willekulla is responsible for the processing of personal data that you provide to us as a customer and these are processed by us in order to manage your purchases, as well as for marketing purposes. We do not disclose personal information, e-mail addresses or other customer information to third parties other than those mentioned below. All information you provide to us is protected so that no unauthorized person can access it. If we need to share data, we demand that they process and protect the data in an equal way. Companies may only use the information for the purpose for which they were shared, this is governed by written agreements.

In order to handle purchases as well as customer cases and approved marketing, we store the following information.

– First and last name

– Address

– Phone number

– Email

– Purchase history

We store your information for purchases for a maximum of 7 years in accordance with the Accounting Act.



Delivery, to be able to deliver your orders, we must share some information with the selected shipping company. We share first and last names and address for delivery. Email and mobile number for notification.

Marketing, accepting that we send advertising via email, SMS, display and social media, is a convenient way for you to keep up to date on our products and get up-to-date promotions, news and competitions. By registering for our newsletter emails and SMS you can be sure to always get the latest news. All newsletters and SMSs contain a link with which you can unsubscribe more emails and SMS messages at any time.


Customer service and warranty issues

You can request information at any time about what information about you that Willekulla is processing and request that your information be corrected or supplemented should it prove to be incorrect or incomplete. Under certain conditions and in accordance with applicable law, you also have the right to request that your data be deleted, request that your personal data processing be restricted, object to the processing of your personal data, including that it should not be processed or used for direct marketing or analytical purposes and request to have your personal data transferred to you in an electronic format.

If you have any questions regarding GDPR or your personal information, please contact us via e-mail or telephone.


Your rights

We will respond to your request for any of your rights as soon as possible but within one month at the latest.

When permitted by applicable law, we may charge an administrative fee to fulfill a request as set out below.


You have the right to receive information about how we process your personal data as well as a copy of the personal data.


You can request that incorrect or incomplete data be corrected.


You have the right to have your personal data deleted in the following cases:

Personal data is no longer necessary for the purposes for which it was collected or processed;

You have withdrawn your consent to the processing of personal data and there is no other legal basis for the processing;

You have objected to the processing of personal data that has been supported by our legitimate interest and your interest weighs heavier;

We have processed the personal data illegally;

The personal data must be deleted in order to fulfill a legal obligation.

Restriction of treatment

You have the right to request that the processing of your personal data be restricted in the following cases:

You dispute the correctness of the personal data, for a period of time which allows us to check whether the personal data is correct;

We have processed the personal data illegally and you oppose the deletion of the personal data and instead request that its use be restricted;

You need the personal data to be able to establish, enforce or defend legal claims, but we no longer need the personal data for the purposes for which they were processed;

You have objected to the processing of your personal data and for a time we are assessing whose legitimate interest goes before it.

Objection to treatment

You have the right to object to such processing of your personal data that we process for a legitimate interest. In such cases, the processing will terminate if we do not have a legitimate interest that precedes your interests or if we must continue the treatment in order to recover legal claims.

Opposition to direct marketing

You have the right to object to the processing of personal data for direct marketing purposes. You can object to direct marketing by contacting us. If you have made such an objection, we will stop processing your personal data for direct marketing purposes.

Data portability

You have the right to receive the personal data that you have provided to us and which we process automatically due to an agreement with you or on the basis of your consent, in a structured, standard and machine-readable format.


If you are dissatisfied with how we process your personal information, you can contact us or file a complaint with a regulatory authority.




This site uses cookies to make the user experience as good as possible. A cookie is a small text file that is stored in your browser so that your computer can be recognized upon return visits. No personal data is stored in our cookies and they cannot contain viruses.

If you do not accept cookies, your browser can be set to automatically deny the storage of cookies or be informed every time a website requests to store a cookie. The browser can also delete previously stored cookies. See the browser help pages for more information.


This is how cookies are used on our website

Cookies are used for a variety of purposes on our website.

Google Analytics – We provide statistics on the number of users and the pages they visit. We collect information about where the session is located geographically, which browser is used to continuously adapt our content and make your experience as good as possible. You can always disable cookies from Google Analytics at https://tools.google.com/dlpage/gaoptout

Google AdWords – Google AdWords handles personal information such as IP addresses, cookies with the IDs so that we can provide you with relevant offers as well as follow up and measure the outcome of our ads.

Facebook – Collects data through, among other things, cookies with unique IDs so that we can give you relevant offers and follow up and measure the outcome of our ads.

Drift – We need to save some personal data when you contact us via Drift (the chat bubble in the lower right corner).

Polylang – When you arrive on our site, we check which country you are browsing from in order to give you the right language.

Klarna – We use Klarna to receive payments. Read more about Klarna’s terms of use and privacy policy (Swedish).


How long cookies are saved

Cookies are automatically deleted after a certain number of months (the number may vary), but they are renewed after each visit.


Delete cookies




We also use third-party services which in some cases use cookies. You may choose not to accept third-party cookies in your browser by following one of these links:



This site uses Google Analytics provided by Google, Inc. Google Analytics uses cookies to analyze how users use the website.

Google will use this information for the purpose of evaluating your use of the Website, compiling reports of activities on the Website, and providing other services related to activities on the Website and use of the Internet.

If you do not want your visits at our site to appear in Google Analytics statistics, you can install an extension in your browser by following this link: https://tools.google.com/dlpage/gaoptout


For you as a member


When you create an account at willekulla.se and become a registered member with us, you also agree to our membership terms.

In order for us to fulfill our agreement with you as a member, we need to process the following information about you;

Address, telephone number and e-mail
Information and history about all your orders, such as order number, product, delivery address, invoice etc.
Information about your return history and any return notes
Data collected from cookies and the like, such as what products you clicked on, liked or shared in social channels, and information collected during competitions and campaigns.

Please note that information such as your purchase history, your use of the site and similar information is needed for Willekulla to fulfill the agreement with you, and is thus saved as long as you have an account with us according to the membership terms.


Contact details


Lina Karlsson
Yddingevägen 50
233 94 Svedala

Contact us here

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